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Oleg
Oleg

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Jul 20, 2022

How to improve a product using CJM

In previous articles, I talked about in-depth interviews and usability-testing. Today we will talk about a tool that helps to visualize the results of both research methods and comprehensively approach the change of the company’s business processes. I will tell you about my experience of using CJM in a bank. What is CJM? …

Cjm

9 min read

How to improve a product using CJM
How to improve a product using CJM
Cjm

9 min read


Jun 18, 2022

How to create user-friendly product with design thinking

Today we will talk about design thinking. We, at the bank, actively apply it to create banking products. This article will be useful for beginners ux-researcher, product manager and product owner. …

Design Thinking

10 min read

How to create user-friendly product with design thinking
How to create user-friendly product with design thinking
Design Thinking

10 min read


May 26, 2022

How to run in-depth interviews

One of the main things I do as an ux-researcher is conduct in-depth interviews. Conducting interviews is a basic skill that will help with looking for pains in current products and formulating an improvement plan, as well as conceptualizing new products. …

UX

10 min read

How to run in-depth interviews
How to run in-depth interviews
UX

10 min read


Jan 11, 2022

How to run usability testing of an interface

After having to run many usability tests while working in a bank, I saw their importance. In the best case, a mistake in the interface won“t let the client use your service and you won’t receive profit. In the worst case, in the matters where any mistake in the interface…

Usability

13 min read

How to run usability testing of an interface
How to run usability testing of an interface
Usability

13 min read


Feb 3, 2021

How the pandemic is transforming products and services: cases from 2020

This article will be useful for marketers, project managers and product owners. The cases discussed in the article can be adapted for creating and improving your products. The pandemic, and the lockdown of 2020 has forced brands to move to online, let’s consider few trends: 1.Virtual familiarization with product — offline…

Marketing

12 min read

How the pandemic is transforming products and services: cases from 2020
How the pandemic is transforming products and services: cases from 2020
Marketing

12 min read

Oleg

Oleg

5 Followers

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